Yandex Direct setup services
Yandex Direct is an advertising system designed to promote goods and services on the Internet, in particular, in the Yandex search engine and its partner network of websites and applications. In this article, we will discuss how Yandex Direct works, what it does, and what features the service offers.
Yandex is unique in itself, and its algorithm is constantly changing and improving, so comparisons with Google are, in fact, perhaps inappropriate. This is the original search engine with its own rules. With due experience and professionalism, they can bring maximum benefit to the business, thanks to the Yandex Direct setup service.
The first advantage that makes Yandex so attractive for promotion is its focus on the target audience in Russia and the CIS. Everything developed within this search engine is intended for the benefit of ordinary users.
System Benefits
- Ability to analyze and directly interact with the target audience of your brand/product/service
- Ability to target by geography, demographics, interests, age
- Large audience reach
- setting up a suitable payment format — only for clicks or only for impressions
Ads appear on mobile devices and computers as short text, text and graphics, image and video ads, depending on the placement. This type of advertising is called contextual advertising: advertising is shown when a person searches for goods and services in a search engine or another site.
